Can Luxury Brands become Soulful?

Luxury Brands are seeking a new way to be perceived by their customers

Anyone who has truly taken a path to enlightenment will know that it is difficult to live in a world that thrives on image, ego, and consumption.  

The inner and outer worlds seem to behave and speak a different language, one consumed by the physical senses, the other pulled by a deep knowing that there is more than what can be experienced in the body.

It has become more evident, especially in recent years, how different these two almost separate worlds we inhabit are.  Never before has it been so evident, as in the divide between those who thrive on entertainment beyond the body and those who long for the silence within.  

The luxury fashion industries, which once seemed so desirable, are now facing what some may call an image crisis, as they scramble to maintain their hold on the consumers that once looked for validation through a label but now search for it in more humble places.

This brings me to the question of, this gap can be bridged between the individual's desire for the beautiful shoes, bags, jewellery and clothes that adorn the body, and the soulful longing for health, happiness, and joy?  I believe the answer is YES!

Returning to oneness, or the highest version of yourself, is indeed a journey.  One that anybody who has embarked on will tell you is a culmination of highs and lows, insights, and darkness, illumination, and doubt.  In other words, it’s not a walk in the park.  Like any journey that requires you to concentrate diligently on each step you take, it is most helpful if your luggage, in particular your thoughts and possessions, is kept to a minimum.

For many years, the world has been outwardly focused, emotionally charged, and out of alignment with the simplicity, honesty, and positive intention that radiate from anyone who has found the kind of balance that many crave but never find.  Luxury brands are now at the point of needing to go within and ask themselves the soulful questions that will open up a new avenue of opportunity, if they can give up the old ways of thinking.

Considering the Fashion houses are filled with the most creative artists of our time, who already work with high-frequency inspiration, it should not be hard to know where the brands should start.  True beauty and luxury are born from the inspired mind and manifested by the creative hands, infused with the exact frequency the thought was spawned from.

The real question is, what are the fashion houses willing to let go of to find the balance and harmony they are seeking, beyond, of course, the bank account?

Anything is possible if we believe it is

Claie

Fashion Wellness Founder

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